ETERNAL MUSE

But in all seriousness, would this not be an immediate green flag? We often see comments saying: ‘My partner HATES when I wear heatless curlers to bed’… but loves the results in the morning, right?✨ We get it—some curlers look a little extra at bedtime. But our Jumbo size = jumbo volume and those big, bouncy curls are worth it. Plus, it’s way more comfortable than you think (and way better than frying your hair with heat). 🔥 Would you still rock your heatless curls even if your partner hated them? Or do they secretly love the results too? CC: @Zhenya Spitsyna

Joke’s on him— I planned my hairstyle in my sleep and Eternal Muse did the work for me. 💤 I barely had to do anything. Just took out my Jumbo size curler and boom, bouncy, voluminous curls in seconds. No heat, no damage, just perfect overnight hair styling. ✨ The real question is… will his mum love me as much as my curls? 🤭💁‍♀️ CC: @Zhenya Spitsyna

Ever wonder how different curler sizes can transform your look? 👀 From the bouncy spirals of the Original to the tighter ringlets of the Midi, and the voluminous waves of the Jumbo, find your ultimate overnight heatless curler for perfect styling. ✨ CC: @Zhenya Spitsyna

A true hair hack that works while you do - because in 2025, hair styling shouldn’t slow you down ✨ Why wait to style your hair when you can do it while you sleep or work out? Eternal Muse heatless curlers let you wake up or finish your routine with hair that’s already styled - ready when you are. No heat, no extra effort, just healthy, bouncy curls without damage. Wrap it, forget it, and remove your curler when you’re ready. ✨ CC: @Aleksandra

“But show us how it looks from the back 💀” - Sure! When you use the right overnight heatless curler and apply the right hair prep+wrapping technique = the back of your hair will look just as good as the front. Heatless Hair styling is the only way to style your hair in 2025, especially with tools that let you sleep comfortably (hey). CC: @Zhenya Spitsyna

STOP making these mistakes and achieve perfect heatless curls every time! ✨ We can’t emphasize enough the common mistake that many make with heatless curls: using sections that are too large and wrapping them too loosely. This video tutorial on heatless curls will guide you through the steps to get bouncy and long-lasting curls, whether overnight or during the day. You’ll thank us later! CC: @Aleksandra

YOU WANT TO SAVE THIS ONE. ☝️ Struggling with heatless curls? This tutorial fixes that. We’re covering the most common mistakes people make with overnight heatless curls—and exactly how to get perfect, long-lasting results every time. ✔ Follow every step—don’t skip or pick and choose. ✔ Watch and read carefully—we’re giving you every pro tip to avoid frizz, uneven curls, or styles that don’t last. ✔ Save this post so you never have to wonder why your curls aren’t turning out like the video. If you want flawless, heat-free curls, the method is right here. No excuses—just results. 💫 CC: @Zhenya Spitsyna

💡 Can Heatless Curls Cause Hair Loss? The Truth from a Specialist 💡 There’s a lot of misinformation online about heatless curls and traction alopecia, so we took this to a trichologist for a professional scalp analysis. Here’s what you need to know: 🔹 Traction alopecia is caused by prolonged tension on hair follicles, often from tight hairstyles, heavy extensions, or harsh styling tools. 🔹 Not all heatless curlers are the same—hard, rigid curlers can create pressure on follicles, leading to weakened hair over time. 🔹 Soft, flexible curlers (like Eternal Muse) allow for styling without excessive pulling or pressure, making them a safer alternative when used correctly. 🔹 Our trichologist confirmed: No signs of traction alopecia were found in individuals using Eternal Muse curlers nightly for over a year. 📌 Bottom line? Heatless curls are not inherently damaging, but the material, design, and how you use them matters. Protect your hair by choosing the right tools and avoiding excessive tension. CC: @Zhenya Spitsyna

STOP making these mistakes and achieve perfect heatless curls every time! ✨ We can’t emphasize enough the common mistake that many make with heatless curls: using sections that are too large and wrapping them too loosely. This video tutorial on heatless curls will guide you through the steps to get bouncy and long-lasting curls, whether overnight or during the day. You’ll thank us later! CC: @Aleksandra

Who knew that heatless overnight curls could be a life-saving hair hack? No heat, no damage—just flawless waves while you sleep (even if you have to rip them out last minute 👀). That’s why we created Eternal Muse’s heatless hair styling tools—so you can wake up looking effortlessly put together, no matter what surprise the day throws at you. Because sure, this might be a made-up scenario… but let’s be honest, it could totally happen one day. 👀 CC: @Aleksandra

The beauty of including heatless hair styling in 2025 is how fast you can transform your whole look. Just wrap your hair in your favourite size curler from Eternal Muse and let us do the hair styling for you overnight - all you’ll need to do when you’re ready is remove, shake and just like that your hair looks like you’ve spent hours at a hair salon ✨ CC: @Zhenya Spitsyna

Top tips on how to avoid commons mistakes when it comes to your heatless hair styling - watch Sasha demonstrate how to adjust your wrapping technique to get the most out of your overnight heatless curls ✨ CC: @Aleksandra

Hair Styling Hack! ✨ Want to elevate your look while crushing your workout? Here’s the secret: style your hair with your Eternal Muse heatless curler before heading to the gym. When the moment calls for it, simply take it out to reveal stunning, salon-quality heatless curls that turn heads instantly. It’s an easy and damage-free way to step up your hair styling game! CC: @Aleksandra

HAIR LOSS???? 👀 The Ultimate Proof? For over a year, we’ve all seen Zhenya and Sasha using Eternal Muse heatless curlers daily across our social media page. If there’s anyone who could debunk the traction alopecia myth, wouldn’t it be them? Not only do they use our curlers almost every single night, but they also have completely different hair types— which makes them the perfect test subjects. But here’s the real question: Are all heatless curlers the same? Could there actually be a difference between Eternal Muse and the cheap alternatives flooding the market? Are OUR customers safe? To get real answers, we are taking them to a certified trichologist - a specialist in scalp and hair health, trained to diagnose conditions like alopecia and tension damage using professional-grade scalp analysis. We don’t just rely on a verbal verdict. We’ll be showing exact images from the trichologist’s scalp examination, placed directly against their scalps. Even if someone doubts the results, the proof will be right there for any expert to examine. So… what do you think? Do you want to see the results? 👀 video credits: @Zhenya Spitsyna

If you’ve ever struggled to sleep with other overnight heatless curlers, you’re not alone. 🤧 But what if you didn’t have to choose between a good night’s sleep and perfect curls? ✨ With Eternal Muse Heatless Curlers, you get overnight curls with a cloud-soft curler that lets you get your beauty sleep + bouncy, voluminous heatless curls by morning. ☁️ CC: @Zhenya Spitsyna

“Heatless overnight curls cause traction alopecia, don’t use them!!!”… We like to check the facts before speaking out to our audience, which is why we consulted with a certified trichologist – a specialist in hair loss and alopecia. We’re currently editing the full one-hour consultation, where a specialist breaks this down in detail with scalp analysis and real data. Spoiler alert: the truth is on our side… While online dermatologists are experts in skin health, trichologists specialise exclusively in hair loss and scalp disorders—two very different fields of study. With an audiences of millions of people, ensuring accuracy before sharing information is key. We’re happy to provide expert insights to clear up any confusion.

Tired of your heatless curler flopping in your face and dragging down your back? Naturally, Eternal Muse heard you when you requested a new heatless curler designed for easier styling with the viral unicorn wrapping method we’ve all been seeing last year. While our heatless curlers are already the softest and most comfortable in the world, some of you embraced this wrapping technique and wanted a shorter option that stays secure all night - but just making it short wasn’t working, and after months of trial and error - we present to you… the ARION 🐎 ✅ as we lose the flaws that the unicorn wrapping method gave us! ✨ CC: @Aleksandra

When they thought you woke up early just to curl and style the hair… that you stood in front of a mirror for an hour, carefully styling every strand of your hair just to impress them. The truth in my case? I was fast asleep. ☁️✨ The Eternal Muse Heatless Curler did all the work while I dreamt away. No heat, no damage, no effort—just perfect overnight heatless curls waiting for me in every morning. Should I tell him my secret… or let him keep thinking I put in all that effort? Who knows. CC: @Aleksandra @Zhenya Spitsyna

Loved the Unicorn Method but found it frustrating to keep the curler still? Struggled with the ends flopping in your face or a long piece dragging down your back? We solved it. ✨ Introducing Arion—the upgraded, two-piece heatless curler designed for side sleepers. Unlike traditional heatless curlers, Arion hooks together to stay in place, so you don’t have to constantly adjust it while wrapping. No more awkward balancing or holding the curler with your teeth. With both hands free, wrapping is easier, faster, and more secure. And since it sits in the middle and the back of your head instead of the sides, you can sleep comfortably without even feeling it. Here’s a slow and detailed how to use Arion curler to get the perfect heatless overnight curls ✨ CC: @Aleksandra

The question is - which size heatless overnight curler would you choose? Which curl style matches your hair style preference? CC: @Aleksandra